Friday, August 5, 2011

Unique initiative for spreading awareness




Navi Mumbai: Noticing the increasing pollution caused to the environment due to immersing POP Ganesh idols in water bodies during Ganesh festival, some NGOs working towards creating awareness to protect the environment, have taken initiatives to stress on making and using eco-friendly Ganesh idols.

TWIGG and Recyclekaro together have made special efforts and decided to reach a wider base of people by spreading awareness about celebrating eco- friendly Ganesh chaturthi through a website ‘www.greenbappa.com’. They have tried to compile information about different kinds of idols available, their advantages, eco friendly decoration, how to make them and the best ways of immersion.

Chaitra Yadavar, a member of TWIGG informs, “There is no denying the faith and the love we all feel about Ganesha but we must equally be concerned about the impact of our actions on the environment. We strongly feel about the unnecessary harm done to our environment while celebrating this joyful festival. Hence we created a platform and have tried to include all the information about eco-friendly Ganesh idols in the website so that the visitors get to know everything about celebrating Ganesh Chaturthi in an environment friendly way and our purpose is fulfilled. I hope once they go through the website they will find all they wanted to know about it.”

"The USP of our website are the eco- friendly decorations made of paper, which we ourselves have designed to suggest to people that they can make something attractive, themselves by using basic materials like paper and cloth. These can be made in about 1 and half day to 2 days and we are promoting alternatives like these instead of buying thermocol decorations which cannot be decomposed after they are thrown away. We took around 3 months to ideate, write, edit and photograph/collect data, edit the film for the website," she added further.

These NGOs try and promote eco-friendly ways of celebrating festivals epically Ganesh Chaturthi every year. They are promoting the Eco-friendly idols of Ganesha made up of Shaadu and Paper mache which people can opt for instead of Plaster of Paris (POP).

Rajesh Gupta, Member of Recyclekaro adds, “For those who have already booked idols of Ganesha in advance and still wish to try celebrating this festival in eco-friendly way, can use the eco-friendly decorations made up of paper and jute. There are various ways of celebrating the festival in an eco-friendly way which one will know by visiting our website. And one can also help us by spreading about the good deed and the website to people they know.”


PS: I loved the Ganesha on the home page of the website.

Kindly spread it to others and form a chain so that maximum people come to know about it and at least some of them try to implement the ideology.